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Showing posts with label marketing christian books. Show all posts
Showing posts with label marketing christian books. Show all posts

SCHAE'S STORY: A Woman's Transformation

In SCHAE'S STORY: A Woman's Transformation, by author Angelia Vernon Menchan, readers will see the unveiling of a woman everyone thought they knew. We will be exposed to how difficult it is for the people around us to accept our desire to change.

Also, that while many people preach that God will change someone’s life they really do not believe it to be true. Schae’s Story will also expose the many ways in which love manifests itself in a woman’s life, family love, community-love and most importantly the reciprocal love of God. For more details, visit the author's website:
www.angeliavmenchan.com

Developing Smart Marketing Solutions

Hello,

Before we can discuss marketing solutions, let’s get a clear picture of what marketing really is and the foundation you have to create before you can start the process of marketing. Marketing solutions will cover: the science of buying and selling books; the advertising, promotion, distribution and format of the books. It also covers the art of influencing people with your professional approach to writing and publishing a great book.

Many people confuse marketing with promotions and advertising, when the latter are elements of marketing not the process. At EDC Creations, we spend hours coaching our clients on the fact that marketing takes a dedication to learning, building relationships and establishing reachable goals. Marketing solutions will come from having a vision, a plan and the means to encourage readers to buy their books.

Marketing is the entire process by which you will identify your target audience, anticipate what they need and give the audience solutions and estimate their response. Once you know the audience, you will share your book with readers in a professional, appealing and cost effective way. Marketing is based on developing strong relationships to assist you in networking, advertising, promoting and gaining publicity. All of these fall under the umbrella of marketing. Marketing is the cart and the rest is what you fill it with.

Foundation for Creating Marketing Solutions

1) Write your vision on paper. Decide what it is you want at the end of the day. Brainstorm about ways to get the things you want and put them on paper so you can SEE where it is you really wanting to go. Think about your passions in life, the amount of money you have to invest, why you are really becoming a published author and what will this offer the reading community.

2) Create your marketing message. Your marketing message is a combination of the things that will later create your brand and determine how the reader will view you. It will tell your readers how you can solve their problems, why they should trust you, why they should buy your book and spread the word, also why they should keep supporting you later. The marketing message is the thing that will capture their attention.

Your marketing message is not created to solely tell them who YOU are. The entire marketing message is about telling your readers what your books can do for THEM. Even if it is a fiction book, it can show the reader how to deal with a difficult situation and come out on top. You have to share your unique ideas or style of writing to convey this message.

3) Define and identify who your target audience is and where they can be found. You can not reach all readers and your book is not for everyone. Use research to find those people who would benefit most from having your work in their hands.

4) Define the problems or issues surrounding this target; present your solution. When I say define the problem, I am not getting all political. It can be this simple: teens grow out of board books and children books. They now need books that will introduce them to puberty and peer pressure, the joys and ills of growing up. You can give them the solution by starting a teen series.

5) Present your results to the solution (a quality book) and tell them why they should select your book before any others. You will create wonderful marketing materials to capture their attention and you offer them your wisdom, experience, advice or a means to sheer entertainment in a well edited, properly produced book, at an affordable price.

6) Establish your brand and what it will take to strengthen it. Your brand is the vehicle that will take you to top of the book marketing game. Branding is the process of creating your image, the feelings, relationships, the actions and visual presentations your readers will come to associate with your name and the kind of books you put out. You will sell YOU as an AUTHOR as much as you will sell your message in your books.

7) Work on creating a network of people to help you with your marketing. You will need to create an internal support team, a social networking team, a business team and a publicity team to deliver your marketing message to the readers and publishing houses. You do this by communicating with others what you need, what you want and what you are willing to give to get it. Ask questions, do your research, seek help from the experts, but most of all really make relationships that will benefit you and the readers.

Now that we know what we are doing and have the foundation created to do it. Let’s get down to creating our marketing plan, marketing strategy and establish marketing solutions. The three all go hand in hand, it takes all three to be successful. My area of expertise is Internet Marketing, Promotions and Publicity. My contributions this month will focus primarily on those areas. Keep following the blog for more.


Ella Curry, EDC Creations
www.edc-creations.com

10 Ways to Promote your Books Through the Holidays

We wish you a Merry Christmas! by asleeponasunbeam.Align Center

We have a few more weeks before Christmas, Kwanzaa, Watch Night and New Years. Bookstores have geared up for holiday shoppers, so no instore events for you to grab at the last minute. Public libraries have geared up for holiday reading events, so no author readings for you to participate in at the last minute. So what do you do? Table selling your books until 2009 or do you take advantage of Holiday Cheer? I say take advantage. Here are 10 ways to do promote your writing through the holidays.

Continue reading "10 Ways to Promote your Writing Through the Holidays" »

Excerpt: Sherri Lewis's Dance Into Destiny

by Sherri L. Lewis


Chapter One

“Quite honestly, Ms. Banks, if you’re not able to bring all your course grades up to a B average by the end of the semester, I’m afraid you’re going to have to withdraw from the Master’s program.”

Keeva Banks stared at her counselor, watching her cheap, red lipstick bleed into the little wrinkles around her lips. It was almost as if she was mesmerized by the words coming out of her mouth.

She wasn’t.

She knew this was coming. It was just a matter of when. Even still, hearing it out loud…

Keeva grabbed a lock of hair and twisted it around her finger.

Ms. Parker pulled a green file folder from her desk with Keeva’s name printed on the corner and began flipping through the papers in it. “I’ve received progress reports from each of your professors and I have to tell you, things don’t look good.” Ms. Parker’s voice faded into a droning tone like the adult characters on a Charlie Brown cartoon. “Waa wa wa wa…”

Keeva fastened her eyes on Ms. Parker’s clothes. She had to focus on something – anything – other than her impending doom to make it through this meeting without falling apart.

Her blouse was made of some cheapy, chintzy fabric with wide, horizontal brown and beige stripes. How could she have thought it matched the completely different shade of brown of her shapeless skirt? And didn’t she know someone with her figure, or lack thereof, should never wear horizontal stripes? Not to mention that her skin was too sallow to wear brown anyway.

Keeva looked at her own tailored Donna Karan pantsuit. The rich, burgundy color accented her cocoa brown skin perfectly. She had dressed carefully that morning, knowing she’d need to look good in light of the news she was about to receive.

She made her eyes go back to Ms. Parker’s face, not wanting to appear rude.

“From what I understand, so far this semester you’ve made, at best, C’s on your exams and you still haven’t completed the project for your Research Methods class.”

Ms. Parker paused as if waiting for Keeva to speak.

No way she could answer without her voice shaking. Or worse still, her bursting into tears. She nodded slowly, hoping that would be a sufficient response.

Ms. Parker’s closet of an office seemed to be shrinking. And did they have the heat turned up in this part of the building? Keeva pressed her hand down on her knee to stop her leg from bouncing. She rubbed her sweaty palms on her pantsuit.

“I have to ask, Ms. Banks, do you really want this degree?”

Keeva almost laughed. What difference did it make what she wanted?

She sat up straight and pasted on a camera-pleasing smile. “Of course I want this degree. I wouldn’t be here if I didn’t.” She hoped she sounded more convincing than she felt.

For the first time, and only for a minute, she thought about it. Did she want a master’s in Professional Counseling?

How could she help anyone when she didn’t have the answers? Keeva imagined herself counseling people, passing them tissue when they cried, patting their arms and giving them understanding looks in that annoying, empathetic way; bandaging them up to send them back into life to be bruised all over again. What was the point?

Would she ever really change anyone’s life?

Ms. Parker stood, came around to the front of her desk and leaned against it.

Keeva watched her hips spread out wide across the wooden edge. She sat back a little. Oh dear. Here comes the heart to heart.

“Ms. Banks, is there something going on that you need to talk about? A problem affecting your academic performance?”

Keeva mustered her last bit of emotional stability to paste on another smile. “No, Ms. Parker. There’s nothing going on. Thank you for your concern, though.”

And that was the worst part about it. There was nothing she could blame this on. She was healthy, all her needs were met; she had supportive parents, plenty of friends and a wonderful boyfriend.

Her life was…perfect.

All she had to do was get this stupid degree, start her career, get married, have 2.5 children, buy a Volvo and a home in an exclusive neighborhood and live out the rest of her years in Utopian suburbia.

What more could she ask?

She reached down to pick up her Coach briefcase and stood. She had to get out of the office before she erupted. “I really appreciate you taking the time to speak with me.”

That much was true. The last graduate program she flunked out of just sent a “warning” letter in the mail. It pretty much said get it together or else. Else had landed her here at Georgia State University.

Keeva flipped her hair over her shoulder and smoothed out her suit. “I assure you I’ll do everything I can to pull it together. Things will be better by the end of the semester.”

At least I hope.

***

Midtown Atlanta was a blur as Keeva drove to her apartment building. She couldn’t wait to get upstairs to the haven she had created for herself. She loved her one-bedroom loft. The airy openness of it gave her room to breathe. The large floor-to-ceiling windows let in abundant sunlight that kept her numerous plants flourishing. The designer yellow paint gave the room a happy feeling and was further brightened by the red, leather couch. Her place had an interior design magazine, art-deco feel to it.

Keeva winced as she imagined losing her apartment. She’d been there since her senior year at Spelman College. She and her boyfriend, Mark, then a senior at Morehouse, had picked it out together for her. If she flunked out again, her parents would withdraw their financial support and her penthouse loft, luxury car, and generous allowance would all be gone. There was no way her dad would call in another favor to get her into another graduate program.

Keeva dropped her briefcase off at the dining room table, ignoring the books there, begging to be read. She had to study, but needed to get rid of the heaviness that had been riding her since she stepped into Ms. Parker’s office.

Keeva went straight to her bedroom and peeled off her pantsuit. She put on some comfortable leggings and a T-shirt, and walked barefoot into the living room. She pushed the furniture towards the kitchen, careful not to scratch her hardwood floors. They had been a must when she was looking for an apartment. Even though she had given up hope of a professional dancing career, she still loved to dance.

She flicked on the stereo and pushed the “skip disc” button until she got to her African drumming CD. The pulsing tribal rhythms connected with something deep within her and began to restore the energy the day had drained.

Keeva inhaled slowly, breathing the music into her body. She began to sway back and forth until the music got into her feet, her body, and her soul. She moved around the room, slowly at first. Her movements grew bigger and stronger as she allowed herself to become enraptured in the music. As she leaped and twirled and kicked, the tension streamed out of every pore of her body. She danced herself into a frenzy until she reached a climatic point of release, and then lay in the middle of the floor.

She missed dancing.

Her mother enrolled her in her first dance class at the age of six so she could develop grace and good posture. Her father took her to see the Alvin Ailey dance troupe when she was ten. After that, all she dreamed of was being a professional dancer. She planned to audition for the troupe when she was seventeen, but her mother refused. Neither of her parents thought a dance career was appropriate for Keeva. They thought she needed a professional career to support herself, and that she could dance in her spare time, as a hobby. After they canceled her audition, dancing became bittersweet for Keeva and she quit taking classes.

Keeva jumped when the phone rang. She stretched back out and stared at the ceiling. The hardwood floor felt cold against her hot, sweaty skin.

The answering machine beeped. “Keeva, this is Shara Anderson from your Foundations class. I know you’re probably bogged down with studying for your other classes, but we need to get this project started soon. Please give me a call when you get a chance so we can set up a time to meet.”

Keeva rolled her eyes. In the midst of her midterm exams, her stupid professor assigned a research project. He randomly grouped the class into teams of two and she ended up with Shara.

Why was she calling her now? The project wasn’t due until the end of the semester.

Keeva didn’t know Shara too well. The most notable thing about her was how plain Jane she was. Her hair was always pulled back in a ponytail and she wore no earrings, no makeup, no nothing. She had a pretty face and would probably be nice looking if she fixed herself up a little. If she didn’t wear jeans everyday, Keeva would think she was one of those fanatical religious people who thought it was a sin to wear pants or look good. Like God would send someone to hell over a tube of lipstick and a pair of earrings. Shara definitely wasn’t the kind of person Keeva associated with and she wasn’t looking forward to the project.

She looked over at the clock. Mark would be dropping by in less than an hour to check on her. Keeva pulled the furniture back into place, then grabbed a quick shower. As she put on her make-up, she had to laugh at her new hair color. By some strange reasoning, probably a television commercial she had seen, she thought all she needed to fix her life was to spice up her hair color. She pulled her thick, brown hair, now with auburn highlights, up on top of her head and fastened it with a tortoise-shell clip. Mark liked her hair up.

As she poured a generous glass of wine, the buzzer rang, indicating that Mark was downstairs. A few minutes later, she heard him fumbling with his keys and went to open the door.

He pulled her into his arms. “Hey, how’s my Princess?”

Somehow Mark had adopted her father’s nickname for her. It was really a private joke between she and her dad. When she was growing up, he always thought Keeva’s mother was too hard on her and wanted her to be perfect, like a little princess. He thought she should get to enjoy herself more and not worry about what fork to use or how to enunciate perfect English.

Keeva inhaled the strong, masculine scent of Mark’s cologne and snuggled into his chest. “Fine, now. Do you want to come in or are we going to stand in the doorway all night?”

He kissed her on the nose. “You look beautiful as always. I love your hair like that.”

She beamed at his compliment.

Mark took her glass so she could twist the lock on the door he could never seem to work. He took a sip and frowned. “Wine? I thought you were studying.”

“I’m through for the evening. I was relaxing until you got here.”

“You know I don’t like it when you drink wine. How many times do I have to tell you that?”

Keeva clenched her teeth and turned to walk toward the couch.

He followed her. “All you had to do was wait until I got here. I know how to relax you.”

She rolled her eyes. Oh, no – not tonight. She searched her mind for excuses but couldn’t think of anything. She took a deep breath and turned towards him, making herself smile. Demurely, she asked, “Really? How?”

“Come here, I’ll show you.”

Mark kissed her for what seemed like an hour. She knew him well enough to know what was next and wished she hadn’t said she was finished studying. She slowly pulled herself away. She dodged his searching lips every time he tried to reengage her in another kiss until he finally gave a frustrated groan and said, “What?”

She lowered her eyes. She couldn’t look in his face and lie. “I’m sorry, baby. It’s that time of the month.”

“Again? Wasn’t that two weeks ago?” He was paying more attention to when her cycles were, probably because she was using that excuse more and more.

Truth was, she’d barely had a period since she started getting Depo-Provera shots over a year ago. “You know that Depo has my cycles all crazy.” She turned her back to him.

He rubbed her shoulders. “You know I hate that stuff. It’s unnatural – all those extra hormones in your body. That’s probably the reason for the extra pounds you’ve gained and your constant moodiness.”

She whipped around. “What?”

“Don’t get upset. I’ve noticed you’ve picked up a few pounds. And you’re always in a bad mood. I know school is difficult, baby, but you can’t just let yourself go.”

Keeva took a deep breath and pulled a strand of hair. “Mark, I’m really tired and I need to get some rest. I have to get up and study early in the morning. Thanks for coming by, but –”

He tried to smooth things over with a kiss. She stood there limp.

“Mark, I have a study group in the morning. I need to go to sleep.” It wasn’t exactly a lie. She did eventually have to set up a study date with Shara.

“You don’t have to be so sensitive. I wasn’t trying to hurt your feelings. I’m sorry, Princess.” He slunk to the door like a sad puppy with his tail between his legs.

She walked over to kiss him. “I’m sorry. I’m just tired from all the studying. I’ll feel better after a good night’s rest. I’ll call you in the morning, okay? I promise we’ll spend some quality time together after midterms are over.”

Mark accepted her apology with a kiss on the forehead. “All right, we’ll make it a date.”

Keeva closed the door behind him. She went to her dining table and flipped open a textbook. She had to make herself read at least two chapters before she went to bed. For the past few weeks, whenever she tried to study, she somehow ended up on the couch watching television. Lifetime always had a good movie on, one after another.

Later, as she undressed to get into bed, she stood in her full-length mirror and turned from side to side, trying to find the extra pounds Mark mentioned. She studied her twenty-five year old body, but didn’t see any difference.

She pulled her favorite pair of jeans out of the closet. They were a size four and usually fit her perfectly. She pulled up the zipper. They fit the same way they always did. Mark probably noticed something she didn’t. Gotta start going to the gym.

Keeva sat on the edge of the bed and opened her nightstand drawer to pull out a bottle of Ambien tablets. She didn’t like having to depend on pills, but she had to get a good night’s sleep. If she did her usual tossing and turning for hours, she’d never be able to study tomorrow.

She slipped between her crème-colored, satin sheets and started her deep breathing and relaxation techniques, hoping for sleep to come. The pill would soon chase away images of her flunking out of school and losing everything she held dear. (Urban Christian, $14.95, 300pp)

Come visit my bookclub blog at Sherri Lewis Book Club and follow me on Twitter.

Marketing a Christian Book or Business

MARKETING THE MESSAGE

*from a newsletter sent by http://www.ministrymarketingsolutions.com/

www.myspace.com/pamperryprcoach Farmington MI 48336

If you've missed any of the podcasts "2 PR Pros" with leading public relations and publishing pros from around the country, here's your chance to click and listen. The beauty of technology. If you don't know what a podcast is...just read on.

Ministry Marketing Solutions wants to keep you on the cutting edge to help you "market the Message." If you're an author or a ministry, listen to these shows. Each podcast is 30 minutes - free information.


Description
If you're an author, you need to know the in's and out's and the do's and don'ts of book publicity. If you're a Christian Author, you have a responsibility to spread the WORD and represent God in excellence. This Talkcast will show you how. Learn how to put together a press kit, get media lists and write books that SELL!This Podcast was created using http://www.talkshoe.com/


Episodes


1. EPISODE21 - 2 PR Pros - Guest Crystal Obey of GMA Publishinghttp://recordings.talkshoe.com... download (audio/mpeg, 12.78Mb)

Description: Crystal Obey believes in the Power of Partnership and encourages others to reach for their God given potential. She is the co-owner, with her husband Anthony, of GMA Publishing providing book services to Writers, Pastors, Leaders, and Speakers. GMA has published close to 100 titles and provides free writing, publishing, and marketing advice at www.GMApublishing.com. The book, Start Small Finish BIG in Self Publishing, written by the Obeys, was released in March 2007 to help aspiring authors write a business and marketing plan for their book. Crystal is also the co-creator of the Refined by Fire Christian Inspirational Book Series for Women - The Official Publishing Opportunity for Christian Women Speakers and Leaders. There are currently 4 books in the series with more being planned for release in the future.For more information about Crystal Obey, GMA Publishing, or Refined by Fire: Visit: www.GMApublishing.com Visit: www.RefinedbyFireWomen.com Email: info@GMApublishing.com Call: (812) 962-0861


2. EPISODE20 - 2 PR Pros discuss book publishing and promotionhttp://recordings.talkshoe.com... download (audio/mpeg, 12.66Mb)

Description: My guest on this show is: Tamika Johnson, CEO & Publisher, Anointed Word Media Group. www.publishyourchristianbook.com --- As a divorced mother of one, Johnson, an award winning author, took just $250 and launched Anointed Word Media Group on May 1, 2006, from her parents small computer room. Within six months of operation the company moved into a commerical office and had published authors from around the Country. January 2007, AWMG, the only Christian publishing company nominated, was voted Best Small Press of 2006 by Marguerite Press. February 2007, Tamika expanded the publishing company to include a male imprint, Men of Standard Publications and an online radio program Anointed Authors on Air, placing all entities under the heading of Anointed Word Media Group.


3. EPISODE19 - 2 PR Pros discuss From Book to Bestseller by Penny Sansevierihttp://recordings.talkshoe.com... download (audio/mpeg, 13.04Mb)

Description: The Treasure Map to perfect publicity and striking publishing gold is what has been said about Penny sansdevieri's new book, From Book to Bestseller. She will give author's the insider's guide to publicizing and marketing their book! From Book signings to Oprah! All it takes is a plan and some prayer! Tune in and listen. www.booktobestseller.com


4. EPISODE18 - 2 PR Pros discuss Ministry Marketing featuring Charis Hunthttp://recordings.talkshoe.com... download (audio/mpeg, 12.45Mb)

Description: My guest is Charis Hunt. She is vice president of New Business Development for Advance Advertising Agency Inc. Specializing in media buying, creative writing and public relations, Charis has developed innovative media solutions for numerous award-winning gospel artists, businesses and churches across the nation. Helping Chrisitan authors is also her passion. She consistently delivers power-packed literary content and effective advertising and PR strategy to aspiring authors. Hear us discuss the ministry marketing industry & give free advice!


5. EPISODE17 - 2 PR Pros discuss PURE Publicity with Ben Laurrohttp://recordings.talkshoe.com... download (audio/mpeg, 12.92Mb)

Description: Ben Laurro is the owner of Pure Publicity which has offices in Los Angeles, Nashville and Seattle. Known for their creative campaigns, Pure Publicity has secured interviews with their clients on national television programs (Entertainment Tonight, The Today Show, Good Morning America, CBS Early Show, ABC World News Tonight, CNN, MSNBC, FOX News and Oprah), national syndicated radio shows and national print media (USA Today, People Magazine, Instyle, Ladies Home Journal and Los Angeles Times), including daily papers in top markets. Hear him on "2 PR Pros" as we discuss what it takes to get the big media.


6. EPISODE16 - 2 PR Pros discuss Publicity today with Toni Bekhamhttp://recordings.talkshoe.com... download (audio/mpeg, 12.77Mb)

Description: My guest tonight is a real PR pro! Toni Beckham is president and CEO of PR, et Cetera, Inc. a full-service public relations and marketing communications firm she established in June 1999. In the company?s earliest days, Toni promoted events for friends and acquaintances without charge to familiarize the public with her work. One such promotion led to the acquisition of her first paying client, Tavis Smiley, author, civic activist, and then host of the widely popular one-hour nightly talk show on national cable station, Black Entertainment Television, ?BET Tonight with Tavis Smiley.? PR, et Cetera has represented him on several occasions since. Her current project: "Gumbo for the Soul" Literacy Program website: www.GumboForTheSoul.netAnthology Title: "Gumbo for the Soul: the Recipe for Literacy in the Black Community" benefiting literacy program


7. EPISODE15 - 2 PR Pros discuss Book Publicity todayhttp://recordings.talkshoe.com... download (audio/mpeg, 12.03Mb)

Description: Book Publicity Puzzle! How do you get all the pieces put together. Award winning publicist (Marika Flatt of PR By The Book) will discuss tonight on the podcast at 8:00 p.m. Learn how to start with unique positioning angles, sculpt them into an attractive pitch and look for the appropriate placements in the media. Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message."


8. EPISODE14 - 2 PR Pros discuss Publicity todayhttp://recordings.talkshoe.com... download (audio/mpeg, 12.60Mb)

Description: Gospel music is exploding! How do you get noticed? Need a website designed? How about an Eblast? Want to get your podcast out? Tonight's guest - Humilitee of Gospelfruits.org can show you how! It's PR you can do yourself with a little bit of help! Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message."


9. EPISODE13 - 2 PR Pros discuss gospel promotions for stage plays and eventshttp://recordings.talkshoe.com... download (audio/mpeg, 12.80Mb)

Description: If Tyler Perry can do it, you can too! Do you think you have the right mix of creativity, gospel knowledge and humor to pull off a stage play successfully? How do you promote a gospel play anyway? What are the current trends in promotions? Want to stage an event, what's involved? Talk with pros who deal with issues like this all the time. Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message." My guest is Kristy Harper from Turning Heads Promotions out of Dallas, Texas. www.Turningheadspromotions.com


10. EPISODE12 - 2 PR Pros discuss BIG DREAMS, BIG MEDIA- Gwendolyn Quinnhttp://recordings.talkshoe.com... download (audio/mpeg, 12.65Mb)

Description: Episode # 12: Big Dreams. Big Platform. Big Media. Gwendolyn Quinn talks shops. She is a leader in the PR field and in NYC! We will talk about: How do you get the exposure you think you deserve? Want to get out there? Talk with 2 PR PROs who deal with PR issues day in and day out. Ask us anything! If yo are a PR Pro too, call in and chime in. If you are a media PRO, give us your two cents. We do not bite! The more the better. It is all about marketing the message.


11. EPISODE11 - 2 PR Pros discuss how to find the right tools and PR proshttp://recordings.talkshoe.com... download (audio/mpeg, 14.06Mb)

Description: Recognized as the grounding force of MarketAbility, Kim Dushinski, the strategic marketing mindset and love of being organized are key to our own successful marketing. She is responsible for our website development, online marketing, advertising design and placement, direct mail coordination, and the concept and design of MarketAbilitys marketing materials. She has launched a new program: www.Howtomarketyourbook.com. This system will Let her Help You Find the Marketing Tools and Professionals Who Can Help You with Book Marketing. Kim is co-author of MarketAbilitys Book Marketing Profit System (now in its 6th Edition). Also visit: www.howtomarketmybook.com for more info! Brand new!


12. EPISODE10 - 2 PR Pros discuss the FOUNDATION of good publicity campaignshttp://recordings.talkshoe.com... download (audio/mpeg, 13.52Mb)

Description: My guest this week is Kandie Delley, owner of KanDel Media. Her firm does Online Press kits, Web Content, Online Promotions including a Gospel Newsletter, Creative Consulting & Typing and Transcription Services. She is out of Dallas and is one of the premier "hot" shops providing creativity in ministry marketing! Her webiste: www.kandelmedia.com


13. EPISODE9 - 2 PR Pros discuss Internet Publicity & Book Promotions! http://recordings.talkshoe.com... download (audio/mpeg, 13.43Mb)

Description: This is PART 2. There is way too much technical stuff involved with internet marketing that can overwhelm an author - so I had to invite my guest Marina Woods, Editor-in-Chief and Founder of the Goodgirl Bookclub Online.com back! She keeps it simple and give authors an overview & tips of how they can implement the internet to help increase their books sales and make more money. We will discuss how to set up websites, myspace accounts, podcasts, write ad copy that sells, auto responders, email marketing, online PR, etc. This show will sure to inspire and set authors on the road to "best seller" status! Visit Marina's website at www.goodgirlbookclubonline.com and get her Ezine. This is PART 2 of the secrets!


14. EPISODE8 - 2 PR Pros discuss Christian Fiction Publicity & Internet PR http://recordings.talkshoe.com... download (audio/mpeg, 12.74Mb)

Description: There is way too much technical stuff involved with internet marketing that can overwhelm an author. My guest tonight, Marina Woods, Editor-in-Chief and Founder of the Goodgirl Bookclub Online.com, will keep it simple and give authors an overview & tips of how they can implement the internet to help increase their books sales and make more money. We will discuss how to set up websites, myspace accounts, podcasts, write ad copy that sells, auto responders, email marketing, online PR, etc. This show will sure to inspire and set authors on the road to "best seller" status! Visit Marina's website at www.goodgirlbookclubonline.com and get her Ezine.


15. EPISODE7 - 2 PR Pros discuss publicity in the Gospel Music industryhttp://recordings.talkshoe.com... download (audio/mpeg, 17.50Mb)

Description: My guest tonight is Bil Carpenter of Capital Entertainment. He is a music journalist who has written for a dozen publications, including People magazine and the Washington Post. He's also served as a publicist for recording projects artists by artists such as Vickie Winans, Bishop T.D. Jakes and Andrae Crouch. Behind-the-scences music veteran Bil Carpenter's book "UNCLOUDY DAYS: THE GOSPEL MUSIC ENCYCLOPEDIA" was nominated for NAACP Image Award for Outstanding Literary Work by a debut author. Visit www.capitalentertainment.com


16. EPISODE6 - 2 PR Pros discuss Branding and the PR Process http://recordings.talkshoe.com... download (audio/mpeg, 13.38Mb)

Description: My guest tonight is Candace Reese from Envision PR out of ATL . Her services rendered include, but are not limited to Publicist, Multi-media buyer, Advertising Agent, Consulting, Image Branding, Promotions, Event Marketing/Management, Community Relations and Media editing. Envision currently represents: Jeffrey Johnson?media mogul, social activist, CEO of Truth is Power consultancy group, founder of My Nation Online and BET personality from The Jeff Johnson Chronicles, Rap City and The Chop Up; Ephren Taylor II?wealth engineer and Hip-Hop Philanthropist, CEO of Amorocorp & City Capital Corporation. We will discuss: "What is branding? How do I get a brand and how do I build on it? How do get major media to notice me and what strategies can I do right now to brand my business or ministry?"


17. EPISODE5 - 2 PR Pros: How to get Major Media Coveragehttp://recordings.talkshoe.com... download (audio/mpeg, 12.87Mb)

Description: Pam Perry will be hosting Annie Jennings of Annie Jennings PR discussing: What does a publicist do anyway? How can I get major media to 'get out there'? How much does a publicist charge typically? And how can I tell if the publicity firm is a match for my book/ministry or product? When should I hire a publicist?


18. EPISODE4 - 2 PR Pros discuss "How to Do It Yourself"http://recordings.talkshoe.com... download (audio/mpeg, 13.16Mb)

Description: Pam Perry will host PR PRO Phyllis Caddell-M. She is the author of "Do It Yourself Publicity: For those too cheap or too broke to hire a publicist." They will discuss Phyllis' book & how to gain media attention, land a TV appearance, pitch, create & implement a publicity campaign, write a press release, pitch letter and produce a complete press kit...and MORE. This one you don't want to miss. FREE PR TIPS...chime in and ask us anything. Visit www. phylliscaddell.com for more info and get the 115 PR tips booklet to Brand Your Ministry visit www.MinistryMarketingSolutions.com


19. EPISODE3 - 2 PR Pros discuss the "X" Generation and Ministry Marketinghttp://recordings.talkshoe.com... download (audio/mpeg, 12.40Mb)

Description: Iris Hoskins, publisher of GXL Magazine and Pam Perry will discuss media and ministry. GXL MAGAZINE, an on-line Christian source connecting this generation to GOD, PEOPLE and BUSINESS. Our content appeals to the generation in their 20's to 40's as we indulge into real life issues, spirit led talk and today's entertainment. Our purpose is to bring a medium that is not boxed into a phrase that negatively defines this generation. But to redefined what this generation is all about.


20. EPISODE2 - 2 PR Pros discuss publicity in the Gospel Communityhttp://recordings.talkshoe.com... download (audio/mpeg, 12.07Mb)

Description: 2 PR Pros Pam Perry and Andrea R. Williams discuss the need to help publicize what was happening in the gospel community. Williams said, "When I entered the gospel music industry, it was a learning process for me. In my desire to find out all I could about the industry, I located a wealth of information. But it seemed to me that it wasn't being shared. I felt there was so much information I knew was vital to many who felt the call of God on their lives to enter music ministry. It was at that point that I felt compelled to share what I had learned with others," says Williams. Her company is stellar and called Tehillah Enterprises. Emmy-Award winner,Pam Perry, "The PR Coach" will host, see www.MinistryMarketingSolutions.com for more info on her author clients.


21. EPISODE1 - 2 PR Pros discuss the Do's & Don't of PRhttp://recordings.talkshoe.com... download (audio/mpeg, 12.06Mb)

Description: Pam Purifoy, of PR Communications Group, is my first guest. PR Pro Pam, as she is affectionately known, is the quintessential communicator and story teller. Her firm offers public relations counsel and implementation, crisis communications management and has a speakers and entertainment bureau, where clients can showcase their talent via the Internet to the world. In honor of National Mentor Month, this show of 2 PR pros will give you the "in's & out's" plus the "do's & don'ts" of great book publicity. Learn how to put together a great press kits, secure media contacts and write back cover copy of books so they sell!

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Ministry Marketing Solutions, Inc./ 248.426-2300 MARKETING THE MESSAGE

www.MinistryMarketingSolutions.com www.myspace.com/pamperryprcoach
Farmington MI 48336

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