Marketing a Christian Book or Business

MARKETING THE MESSAGE

*from a newsletter sent by http://www.ministrymarketingsolutions.com/

www.myspace.com/pamperryprcoach Farmington MI 48336

If you've missed any of the podcasts "2 PR Pros" with leading public relations and publishing pros from around the country, here's your chance to click and listen. The beauty of technology. If you don't know what a podcast is...just read on.

Ministry Marketing Solutions wants to keep you on the cutting edge to help you "market the Message." If you're an author or a ministry, listen to these shows. Each podcast is 30 minutes - free information.

Description
If you're an author, you need to know the in's and out's and the do's and don'ts of book publicity. If you're a Christian Author, you have a responsibility to spread the WORD and represent God in excellence. This Talkcast will show you how. Learn how to put together a press kit, get media lists and write books that SELL!This Podcast was created using http://www.talkshoe.com/

Episodes

1. EPISODE21 - 2 PR Pros - Guest Crystal Obey of GMA Publishinghttp://recordings.talkshoe.com... download (audio/mpeg, 12.78Mb)

Description: Crystal Obey believes in the Power of Partnership and encourages others to reach for their God given potential. She is the co-owner, with her husband Anthony, of GMA Publishing providing book services to Writers, Pastors, Leaders, and Speakers. GMA has published close to 100 titles and provides free writing, publishing, and marketing advice at www.GMApublishing.com. The book, Start Small Finish BIG in Self Publishing, written by the Obeys, was released in March 2007 to help aspiring authors write a business and marketing plan for their book. Crystal is also the co-creator of the Refined by Fire Christian Inspirational Book Series for Women - The Official Publishing Opportunity for Christian Women Speakers and Leaders. There are currently 4 books in the series with more being planned for release in the future.For more information about Crystal Obey, GMA Publishing, or Refined by Fire: Visit: www.GMApublishing.com Visit: www.RefinedbyFireWomen.com Email: info@GMApublishing.com Call: (812) 962-0861

2. EPISODE20 - 2 PR Pros discuss book publishing and promotionhttp://recordings.talkshoe.com... download (audio/mpeg, 12.66Mb)

Description: My guest on this show is: Tamika Johnson, CEO & Publisher, Anointed Word Media Group. www.publishyourchristianbook.com --- As a divorced mother of one, Johnson, an award winning author, took just $250 and launched Anointed Word Media Group on May 1, 2006, from her parents small computer room. Within six months of operation the company moved into a commerical office and had published authors from around the Country. January 2007, AWMG, the only Christian publishing company nominated, was voted Best Small Press of 2006 by Marguerite Press. February 2007, Tamika expanded the publishing company to include a male imprint, Men of Standard Publications and an online radio program Anointed Authors on Air, placing all entities under the heading of Anointed Word Media Group.

3. EPISODE19 - 2 PR Pros discuss From Book to Bestseller by Penny Sansevierihttp://recordings.talkshoe.com... download (audio/mpeg, 13.04Mb)

Description: The Treasure Map to perfect publicity and striking publishing gold is what has been said about Penny sansdevieri's new book, From Book to Bestseller. She will give author's the insider's guide to publicizing and marketing their book! From Book signings to Oprah! All it takes is a plan and some prayer! Tune in and listen. www.booktobestseller.com

4. EPISODE18 - 2 PR Pros discuss Ministry Marketing featuring Charis Hunthttp://recordings.talkshoe.com... download (audio/mpeg, 12.45Mb)

Description: My guest is Charis Hunt. She is vice president of New Business Development for Advance Advertising Agency Inc. Specializing in media buying, creative writing and public relations, Charis has developed innovative media solutions for numerous award-winning gospel artists, businesses and churches across the nation. Helping Chrisitan authors is also her passion. She consistently delivers power-packed literary content and effective advertising and PR strategy to aspiring authors. Hear us discuss the ministry marketing industry & give free advice!

5. EPISODE17 - 2 PR Pros discuss PURE Publicity with Ben Laurrohttp://recordings.talkshoe.com... download (audio/mpeg, 12.92Mb)

Description: Ben Laurro is the owner of Pure Publicity which has offices in Los Angeles, Nashville and Seattle. Known for their creative campaigns, Pure Publicity has secured interviews with their clients on national television programs (Entertainment Tonight, The Today Show, Good Morning America, CBS Early Show, ABC World News Tonight, CNN, MSNBC, FOX News and Oprah), national syndicated radio shows and national print media (USA Today, People Magazine, Instyle, Ladies Home Journal and Los Angeles Times), including daily papers in top markets. Hear him on "2 PR Pros" as we discuss what it takes to get the big media.

6. EPISODE16 - 2 PR Pros discuss Publicity today with Toni Bekhamhttp://recordings.talkshoe.com... download (audio/mpeg, 12.77Mb)

Description: My guest tonight is a real PR pro! Toni Beckham is president and CEO of PR, et Cetera, Inc. a full-service public relations and marketing communications firm she established in June 1999. In the company?s earliest days, Toni promoted events for friends and acquaintances without charge to familiarize the public with her work. One such promotion led to the acquisition of her first paying client, Tavis Smiley, author, civic activist, and then host of the widely popular one-hour nightly talk show on national cable station, Black Entertainment Television, ?BET Tonight with Tavis Smiley.? PR, et Cetera has represented him on several occasions since. Her current project: "Gumbo for the Soul" Literacy Program website: www.GumboForTheSoul.netAnthology Title: "Gumbo for the Soul: the Recipe for Literacy in the Black Community" benefiting literacy program

7. EPISODE15 - 2 PR Pros discuss Book Publicity todayhttp://recordings.talkshoe.com... download (audio/mpeg, 12.03Mb)

Description: Book Publicity Puzzle! How do you get all the pieces put together. Award winning publicist (Marika Flatt of PR By The Book) will discuss tonight on the podcast at 8:00 p.m. Learn how to start with unique positioning angles, sculpt them into an attractive pitch and look for the appropriate placements in the media. Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message."

8. EPISODE14 - 2 PR Pros discuss Publicity todayhttp://recordings.talkshoe.com... download (audio/mpeg, 12.60Mb)

Description: Gospel music is exploding! How do you get noticed? Need a website designed? How about an Eblast? Want to get your podcast out? Tonight's guest - Humilitee of Gospelfruits.org can show you how! It's PR you can do yourself with a little bit of help! Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message."

9. EPISODE13 - 2 PR Pros discuss gospel promotions for stage plays and eventshttp://recordings.talkshoe.com... download (audio/mpeg, 12.80Mb)

Description: If Tyler Perry can do it, you can too! Do you think you have the right mix of creativity, gospel knowledge and humor to pull off a stage play successfully? How do you promote a gospel play anyway? What are the current trends in promotions? Want to stage an event, what's involved? Talk with pros who deal with issues like this all the time. Ask us anything. If you're a PR Pro too, call in and chime in. Hear our "shop talk" and listen and learn something new. It's all about "marketing the message." My guest is Kristy Harper from Turning Heads Promotions out of Dallas, Texas. www.Turningheadspromotions.com

10. EPISODE12 - 2 PR Pros discuss BIG DREAMS, BIG MEDIA- Gwendolyn Quinnhttp://recordings.talkshoe.com... download (audio/mpeg, 12.65Mb)

Description: Episode # 12: Big Dreams. Big Platform. Big Media. Gwendolyn Quinn talks shops. She is a leader in the PR field and in NYC! We will talk about: How do you get the exposure you think you deserve? Want to get out there? Talk with 2 PR PROs who deal with PR issues day in and day out. Ask us anything! If yo are a PR Pro too, call in and chime in. If you are a media PRO, give us your two cents. We do not bite! The more the better. It is all about marketing the message.

11. EPISODE11 - 2 PR Pros discuss how to find the right tools and PR proshttp://recordings.talkshoe.com... download (audio/mpeg, 14.06Mb)

Description: Recognized as the grounding force of MarketAbility, Kim Dushinski, the strategic marketing mindset and love of being organized are key to our own successful marketing. She is responsible for our website development, online marketing, advertising design and placement, direct mail coordination, and the concept and design of MarketAbilitys marketing materials. She has launched a new program: www.Howtomarketyourbook.com. This system will Let her Help You Find the Marketing Tools and Professionals Who Can Help You with Book Marketing. Kim is co-author of MarketAbilitys Book Marketing Profit System (now in its 6th Edition). Also visit: www.howtomarketmybook.com for more info! Brand new!

12. EPISODE10 - 2 PR Pros discuss the FOUNDATION of good publicity campaignshttp://recordings.talkshoe.com... download (audio/mpeg, 13.52Mb)

Description: My guest this week is Kandie Delley, owner of KanDel Media. Her firm does Online Press kits, Web Content, Online Promotions including a Gospel Newsletter, Creative Consulting & Typing and Transcription Services. She is out of Dallas and is one of the premier "hot" shops providing creativity in ministry marketing! Her webiste: www.kandelmedia.com

13. EPISODE9 - 2 PR Pros discuss Internet Publicity & Book Promotions! http://recordings.talkshoe.com... download (audio/mpeg, 13.43Mb)

Description: This is PART 2. There is way too much technical stuff involved with internet marketing that can overwhelm an author - so I had to invite my guest Marina Woods, Editor-in-Chief and Founder of the Goodgirl Bookclub Online.com back! She keeps it simple and give authors an overview & tips of how they can implement the internet to help increase their books sales and make more money. We will discuss how to set up websites, myspace accounts, podcasts, write ad copy that sells, auto responders, email marketing, online PR, etc. This show will sure to inspire and set authors on the road to "best seller" status! Visit Marina's website at www.goodgirlbookclubonline.com and get her Ezine. This is PART 2 of the secrets!

14. EPISODE8 - 2 PR Pros discuss Christian Fiction Publicity & Internet PR http://recordings.talkshoe.com... download (audio/mpeg, 12.74Mb)

Description: There is way too much technical stuff involved with internet marketing that can overwhelm an author. My guest tonight, Marina Woods, Editor-in-Chief and Founder of the Goodgirl Bookclub Online.com, will keep it simple and give authors an overview & tips of how they can implement the internet to help increase their books sales and make more money. We will discuss how to set up websites, myspace accounts, podcasts, write ad copy that sells, auto responders, email marketing, online PR, etc. This show will sure to inspire and set authors on the road to "best seller" status! Visit Marina's website at www.goodgirlbookclubonline.com and get her Ezine.

15. EPISODE7 - 2 PR Pros discuss publicity in the Gospel Music industryhttp://recordings.talkshoe.com... download (audio/mpeg, 17.50Mb)

Description: My guest tonight is Bil Carpenter of Capital Entertainment. He is a music journalist who has written for a dozen publications, including People magazine and the Washington Post. He's also served as a publicist for recording projects artists by artists such as Vickie Winans, Bishop T.D. Jakes and Andrae Crouch. Behind-the-scences music veteran Bil Carpenter's book "UNCLOUDY DAYS: THE GOSPEL MUSIC ENCYCLOPEDIA" was nominated for NAACP Image Award for Outstanding Literary Work by a debut author. Visit www.capitalentertainment.com

16. EPISODE6 - 2 PR Pros discuss Branding and the PR Process http://recordings.talkshoe.com... download (audio/mpeg, 13.38Mb)

Description: My guest tonight is Candace Reese from Envision PR out of ATL . Her services rendered include, but are not limited to Publicist, Multi-media buyer, Advertising Agent, Consulting, Image Branding, Promotions, Event Marketing/Management, Community Relations and Media editing. Envision currently represents: Jeffrey Johnson?media mogul, social activist, CEO of Truth is Power consultancy group, founder of My Nation Online and BET personality from The Jeff Johnson Chronicles, Rap City and The Chop Up; Ephren Taylor II?wealth engineer and Hip-Hop Philanthropist, CEO of Amorocorp & City Capital Corporation. We will discuss: "What is branding? How do I get a brand and how do I build on it? How do get major media to notice me and what strategies can I do right now to brand my business or ministry?"

17. EPISODE5 - 2 PR Pros: How to get Major Media Coveragehttp://recordings.talkshoe.com... download (audio/mpeg, 12.87Mb)

Description: Pam Perry will be hosting Annie Jennings of Annie Jennings PR discussing: What does a publicist do anyway? How can I get major media to 'get out there'? How much does a publicist charge typically? And how can I tell if the publicity firm is a match for my book/ministry or product? When should I hire a publicist?

18. EPISODE4 - 2 PR Pros discuss "How to Do It Yourself"http://recordings.talkshoe.com... download (audio/mpeg, 13.16Mb)

Description: Pam Perry will host PR PRO Phyllis Caddell-M. She is the author of "Do It Yourself Publicity: For those too cheap or too broke to hire a publicist." They will discuss Phyllis' book & how to gain media attention, land a TV appearance, pitch, create & implement a publicity campaign, write a press release, pitch letter and produce a complete press kit...and MORE. This one you don't want to miss. FREE PR TIPS...chime in and ask us anything. Visit www. phylliscaddell.com for more info and get the 115 PR tips booklet to Brand Your Ministry visit www.MinistryMarketingSolutions.com

19. EPISODE3 - 2 PR Pros discuss the "X" Generation and Ministry Marketinghttp://recordings.talkshoe.com... download (audio/mpeg, 12.40Mb)

Description: Iris Hoskins, publisher of GXL Magazine and Pam Perry will discuss media and ministry. GXL MAGAZINE, an on-line Christian source connecting this generation to GOD, PEOPLE and BUSINESS. Our content appeals to the generation in their 20's to 40's as we indulge into real life issues, spirit led talk and today's entertainment. Our purpose is to bring a medium that is not boxed into a phrase that negatively defines this generation. But to redefined what this generation is all about.

20. EPISODE2 - 2 PR Pros discuss publicity in the Gospel Communityhttp://recordings.talkshoe.com... download (audio/mpeg, 12.07Mb)

Description: 2 PR Pros Pam Perry and Andrea R. Williams discuss the need to help publicize what was happening in the gospel community. Williams said, "When I entered the gospel music industry, it was a learning process for me. In my desire to find out all I could about the industry, I located a wealth of information. But it seemed to me that it wasn't being shared. I felt there was so much information I knew was vital to many who felt the call of God on their lives to enter music ministry. It was at that point that I felt compelled to share what I had learned with others," says Williams. Her company is stellar and called Tehillah Enterprises. Emmy-Award winner,Pam Perry, "The PR Coach" will host, see www.MinistryMarketingSolutions.com for more info on her author clients.

21. EPISODE1 - 2 PR Pros discuss the Do's & Don't of PRhttp://recordings.talkshoe.com... download (audio/mpeg, 12.06Mb)

Description: Pam Purifoy, of PR Communications Group, is my first guest. PR Pro Pam, as she is affectionately known, is the quintessential communicator and story teller. Her firm offers public relations counsel and implementation, crisis communications management and has a speakers and entertainment bureau, where clients can showcase their talent via the Internet to the world. In honor of National Mentor Month, this show of 2 PR pros will give you the "in's & out's" plus the "do's & don'ts" of great book publicity. Learn how to put together a great press kits, secure media contacts and write back cover copy of books so they sell!

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Ministry Marketing Solutions, Inc./ 248.426-2300 MARKETING THE MESSAGE

www.MinistryMarketingSolutions.com www.myspace.com/pamperryprcoach
Farmington MI 48336